Audit
An SEO audit in two sizes: a free score now, or the full written diagnosis for £150
An SEO audit tells you why a website is not bringing in what it should, in the order the causes matter. We offer two. The instant score runs in Quence, our own tool, in about a minute and grades the site A to F on speed, indexing, titles and structured data, with no email address asked for. The full audit is a written document covering ten areas, including your Search Console query data and the three competitors above you, delivered within 5 working days for £150, credited in full against your first month if you go ahead within 60 days.
Free instant score
Type the address. The result opens in a new tab: a grade, the speed on a phone, whether the main pages are indexed, and the titles and markup Google sees. Nothing is stored and nobody calls you.
The full audit
Ten areas, each with a finding, a fix and a priority
A written audit of your website, your Google Business Profile and the three competitors above you, for a business that wants the diagnosis before it decides on a retainer. The £150 is credited against your first month if you go ahead within 60 days.
- Indexing: which of your pages Google has, which it has dropped, and why
- Crawl and structure: redirects, duplicates, orphan pages, canonical errors
- Speed on a phone, measured with PageSpeed Insights, with the three fixes that matter most
- Titles and descriptions: which pages are shown and not clicked
- Search Console query data: what you already rank for at positions 5 to 20
- Google Business Profile: category, services, hours, reviews, against the map pack leaders
- The three competitors above you and what their pages do that yours do not
- AI-readiness: whether ChatGPT and Google AI can read and cite your pages
- Structured data, checked with Google's own validator
- A prioritised list: what to fix this month, what to build next, what to leave alone
Free or full
Which audit you need
| Instant score | Free audit with quote | Full audit, £150 | |
|---|---|---|---|
| Time | About a minute | One working day | 5 working days |
| Reads Search Console | No | Yes, if access is given | Yes, query by query |
| Competitors | No | The three above you, summarised | The three above you, page by page |
| Google Business Profile | No | Category, hours, reviews against the leaders | Every field, with the fix for each |
| AI-readiness | Structured data only | Summary | The full checklist |
| Output | A grade on the screen | An email with a quote | A written document with a prioritised fix list |
| Obligation | None | None | None; credited against month one if you go ahead |
What an audit found, three times
The findings that mattered on real sites
An air-conditioning company: 71 of 120 pages indexed, 53 products dropped. The finding was structural, the fix took a week for 33 of them, and nothing else in the audit mattered until that was done.
A vehicle tuning business: a home page that took eleven seconds to become usable on a phone and six area pages 72 per cent identical to each other. Speed and duplication, both fixable in place, no rebuild of the content.
A remapping business with no website: the audit was short, because there was little to audit, and the recommendation was a site with a page per service and a Google Business Profile set up properly alongside it. Five weeks after launch the profile was third in the map pack.
What an audit is not
Three things you will not get from ours
A 60-page PDF from a tool. Automated audits list every warning a crawler can generate, most of which change nothing. Ours lists the findings that would move a number in Search Console, in order, and leaves the rest in an appendix.
A score with no fix. Every finding has the fix beside it, in words a developer can act on and an owner can understand.
A document that always ends in a retainer. Roughly one audit in five ends with advice not to buy SEO yet: the searches do not exist, the site needs replacing first, or ads are the right answer for the timescale.
Questions about the audit
What is the difference between the free audit and the £150 one?
The free audit comes with a quote and covers what we need to price the work: indexing, speed, the profile, the three competitors above you, and a summary. The £150 audit is the full written document with every check on this page, a prioritised fix list you could hand to any developer, and no obligation to hire us. It is for a business that wants the diagnosis on its own, and it is credited against month one if you go ahead within 60 days.
How is the audit delivered?
As a written document by email within five working days, with a call afterwards if you want one. It is written for the owner, not for a developer: each finding says what it is, why it matters, what to do and how much difference it is likely to make. The technical appendix is there for whoever does the fixes.
Do you need access to our accounts?
The audit is better with read access to Search Console and Analytics, because the query and indexing data are there and nowhere else. If you cannot give access we work from crawls and public tools and say which findings are limited by that.
Will the audit tell us to hire you?
It tells you what is wrong and in what order to fix it. Where the answer is that your site is fine and the profile is the problem, or that the searches do not exist, it says so, because a diagnosis that always ends in a retainer is a sales document. About one in five audits ends with advice not to buy SEO yet.
What does the instant score check?
Quence, our own tool, reads the site live: speed on a phone, whether the main pages are indexed, titles and descriptions, structured data, security headers, and the basics of accessibility. It grades A to F on the screen. It does not read Search Console, so it cannot see your queries; the written audit does.
Is the one-business rule checked in the audit?
Yes. The reply confirms personally whether your town and sector are still free on the Local tier before any quote is given, so nobody pays for an audit and then finds the tier is taken.
Order the audit, or start with the free one
Send the address and your sector on the quote form and say which you want. The free audit comes with a quote within one working day; the full audit within five.