Results
Six accounts, the numbers Google recorded, and the caveat beside each
Every figure on this site is from Search Console, PageSpeed Insights or a check you can repeat yourself, and every account below has its own page with the source, the period and the caveat for each number. There are no client names, because the clients did not ask to be named. There are no testimonials, counters or logos, because those are easy to fake and this page is meant to be believed.
At a glance
The six accounts in one table
| Account | Starting point | What was measured | Caveat |
|---|---|---|---|
| Vehicle remapping, Chester | No website, July 2026 | 3rd in the map pack by week 5; clicks 21 to 81 in the 30 days to 4 September; first in an AI assistant's answer, 6 September; 98/100 mobile performance | Percentages from a standing start flatter; the absolute numbers are small |
| Vehicle tuning, existing site | Mobile performance 65 | 96 after the week, still 99 when re-measured on 20 Sep 2026; largest contentful paint 11.0 s to 2.4 s; area-page duplication 72% to 29% | Speed is immediate and verifiable, and was re-checked 15 days later; ranking effects take months and are not claimed |
| Air-conditioning, Bulgaria | 71 of 120 pages indexed | 33 of 53 dropped product pages restored within a week of the structural fix | The remaining 20 are not counted as done |
| Recording studio, Wrexham, and translation agency, Varna | Two existing sites, one in three languages | Technical pass and the eight-item AI-readiness pass, every item, on both | A pass is a measured state, not a ranking or a mention |
| Our own niche sites | New 22-page site | 11 of 22 pages indexed within four days of launch | Indexing is the first step, not a result in itself |
| Removals and transport, Bulgaria | 11 words of raw HTML on the home page; Google position 6.8 on 2 Sep 2026 | 1,123 words of raw HTML on 19 Sep 2026; clicks 39 to 54 (+38%) and CTR 1.4% to 1.9% in the 30 days to 3 Oct against the 30 before; position 8.2 in both windows | Two changes in one window (content into the HTML on 3 Sep, a wrong meta description corrected on 20 Sep), so the click rise cannot be pinned on one; position did not move |
The case studies
One page per account, with the number in the title
Each page says what the starting point was, what was done in what order, where each figure came from, and what is deliberately not claimed. Read the one closest to your situation first.
Vehicle remapping, Chester
A remapping business in Chester: third in the map pack in five weeks, from no website at all
A remapping business with no website: third in the map pack by week five, 21 to 81 clicks a month, first in an AI assistant's answer. Caveats too.
Read the case study
Vehicle tuning, existing site
A tuning site fixed in place: mobile score 65 to 96, eleven seconds to 2.4, in one week
A tuning business on a page-builder site: 11 seconds to usable on a phone, area pages 72% identical. What one week of fixes changed, per PageSpeed.
Read the case study
Air-conditioning, Bulgaria
An air-conditioning company with 53 product pages missing from Google: 33 back within a week
A Bulgarian air-conditioning company had 71 of 120 pages indexed. Why Google drops product pages, the structural fix, and why the report said 33, not 53.
Read the case study
Recording studio, Wrexham, and translation agency, Varna
A studio in Wrexham and a translation agency in Varna: eight AI-readiness checks, every one passed
Two existing sites, a recording studio and a three-language translation agency, taken through the eight-item AI-readiness checklist. What a pass means.
Read the case study
Our own niche sites
One of our own sites: 11 of 22 pages indexed four days after launch
A 22-page lead-generation site of our own, built to the same baseline as a client account: half its pages indexed within four days. What the baseline is.
Read the case study
Removals and transport, Bulgaria
A transport firm whose home page carried eleven words of HTML: 1,123 words after the fix, clicks up 38% in the next thirty days
A removals firm's React site ranked 6.8 with eleven words of HTML. Words in from 3 September; clicks 39 to 54 the month after. Two changes, one window.
Read the case study
Worked examples
Three worked examples, labelled as such
Each one takes a composite business through a decision, a first quarter or an audit, with the reference figures marked and their source named. They show the method. They are not client results and are not counted with the six accounts above.
Precision engineering, Midlands (composite)
A precision engineering firm choosing between three ways to buy SEO: the decision memo
A forty-person engineering firm weighs a one-off audit, a monthly tier and an in-house hire, as the memo its managing director would read. Labelled.
Read the worked example (a decision memo)
Accountancy practice, three partners (composite)
An accountancy practice's first ninety days with an SEO company, week by week
A three-partner practice's first quarter with us, week by week: what happens, what is measured, what the partners see, what is said if nothing moves.
Read the worked example (a week-by-week timeline)
Online shop, 400 products (composite)
An online shop that asked for link building: the audit that said no, and what it said yes to
A four-hundred-product shop asks for links. The audit finds most product pages unindexed and says no to links first. The owner's questions, answered.
Read the worked example (the owner's questions, answered)
How we measure
The four sources, all of which you can open yourself
Search Console for clicks, impressions, position and indexing, per query and per page; the property is shared with every client from week one. The Google Business Profile's own performance summary for calls, direction requests and profile views. PageSpeed Insights for speed on a phone. And your phone and inbox, for the only number that pays the invoice, which we ask you to note the source of and we count.
The order in which those sources are read each month, and what is done with each, is set out on the how it works page.
What is not here
And why
No “ranked number one” screenshots, because they are usually for searches nobody makes. No testimonials with a first name and a stock photograph. No counters of clients served or keywords ranked. No case study we do not have yet: when an account in your sector has numbers, it gets its own page here with its caveat, and until then the five above are the honest evidence of the method.
The report
What the two pages look like every month
Page one: the searches we are working on, with clicks, impressions and position from Search Console, and the two or three numbers that look odd explained rather than hidden. Page two: what we did, what it changed, what we refused to touch and why, what happens next month, and what we need from you. To see a real one with the client's details removed, ask on the quote form. What each tier includes is on the pricing page.
Find out what an SEO company would fix first on your site
Send your website address and your sector. Within one working day you get a written audit from Search Console and PageSpeed data, the three competitors above you, and a quote from the public price list. No sales call unless you ask for one.