Service
SEO content: one page a month, chosen from your query data, written after a call with you
SEO content, here, means a page that answers one search real people make, chosen because your Search Console data already shows the site close to ranking for it, written after a fifteen-minute call about the job it describes, and published on your site with your photographs once you have read it. One page or guide a month on the Local and Growth tiers from £399 a month, two on Multi-area. It is not a blog schedule, not bulk articles, and not outsourced. This page explains how a page is chosen, what it contains, how it is measured, and what we refuse to write.
How a page is chosen
From the query report, not from a keyword tool
Search Console shows every search that already displays your site and where it sits. The cheapest ranking gain on any site is a query at positions 5 to 20 with a page that half-answers it, so that is where the month's page comes from. A keyword tool shows what people search for in general; the query report shows what Google already thinks you are relevant to.
- 1
Read the query report
Three months of queries, sorted by impressions, filtered to positions 5 to 20. These are searches Google is already testing your site against and finding it nearly good enough.
- 2
Pick one
The query with the most impressions that a customer would actually make before spending money. "Boiler replacement cost" beats "what is a boiler" every month.
- 3
Decide: rewrite or new
If a page exists and half-answers it, the page is rewritten to answer it properly. If no page owns the query, a new one is written. Either way, a page that is already working for another query is left alone.
- 4
The call
Fifteen minutes with you about the job: what it involves, what changes the price, how long it takes, what customers ask first, what you refuse to do. The page is built from those answers.
- 5
Write, check, publish
Written here, sent to you to read, published with your photographs, with a title under 60 characters, FAQ markup where there are real questions, and links from the pages that should lead to it.
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Measure
The query it was written for is named in the report, and its impressions, clicks and position are tracked from the month it goes live.
What a page contains
The specifics a customer wants before they enquire
The first paragraph answers the search without the rest of the page: what the service is, who it is for, roughly what decides the price, how long it takes. An engine can quote that paragraph and a person can stop reading after it. Then the detail: what the job involves step by step, what changes the price and by how much, what you need from the customer, what you will not do, and the questions people ask before they book, answered in a line each.
Photographs of your own work, never stock, because a photograph of a real job is evidence and a stock image is decoration. Structured data that says truthfully what the page is. Links from the pages that should lead to it and out to the page that should follow. Nothing on the page that would survive swapping your trade name for another; if it would, it is filler and it comes out.
What we refuse to write
Four kinds of content that look like work and are not
Bulk articles. Fifty posts a month on questions nobody searched for is what Google's scaled content policy describes, and on a new domain the filter takes the good pages with the bad.
Town pages on a template. Twenty pages with the place name swapped are doorway pages. We write a town page when there is evidence you work there, and it says what you did there.
A rewrite of a page that is working. A page with clicks or a top-ten position is not touched because a calendar says it is that page's turn. Protecting what earns is half the job.
Copy without the call. If the fifteen minutes cannot happen this month, the page waits. A page written from guesswork does not rank, and we would rather publish nothing than that.
Guides
When a question deserves a long answer
Some searches are questions rather than services: how long does it take, what does it cost, which option is right for me. Those get a guide, written to the same standard, and the standard is visible on this site: the guides here open with the answer, carry a point of view, use a table where a table is clearer, and end with the questions people ask next. Each one links to a service page and is linked from it, so a guide brings a reader who is researching to the page that sells.
A guide is chosen the same way as a page: from a real query, when the site already appears for it. A business gets one when its data shows the question, not because a content calendar has a slot.
How it is measured
Per query, per page, in the report you can check
Every page is written for a named query, and that query's impressions, clicks and position appear in the monthly report from the month the page goes live, from Search Console, which is shared with you. Pages take three to six months to settle, longer in a competitive city, and the report says so rather than promising otherwise; the guide on how long SEO takes has the timescales by type of change.
Content and mentions are the two things that compound. The link building page explains the second; the technical pass comes before either, because a page nobody can index cannot rank whatever it says.
Questions about SEO content
Who writes the pages?
They are written here, by Daniel Stoychev with the tools he uses, after a call with you about the job the page describes. Nothing is passed to a content farm. The call is where the specifics come from: what the job involves, what changes the price, what customers ask before they book. A page without those is a page Google has already seen a thousand times.
How many pages a month?
One page or guide a month on Local and Growth, two on Multi-area. That is deliberately few. One page written from a real query, with your photographs and the specifics, outranks ten written to fill a calendar, and it costs you fifteen minutes rather than a day of reviewing drafts.
Do you write blog posts?
We write guides when a real question in your query data deserves a long answer, and we do not write posts to keep a blog looking alive. A blog with forty short posts nobody searched for is one of the commonest things we find on a site that is not ranking, and the fix is usually to delete most of it.
Do you use AI to write our pages?
Tools, including AI tools, are used in drafting and checking, the way a developer uses them for code. What makes the page rank is not who typed it but what it knows: the specifics from the call with you, your photographs, your prices' logic. Nothing is generated in bulk, and nothing goes live before you and Daniel have both read it. Google's policies are about scaled content made to manipulate rankings, whatever produced it, and that is what we refuse: fifty pages for a calendar, not one page from your data.
What if a page does not rank?
The report says so, with the query it was written for and where it sits. Sometimes the answer is a title change; sometimes the query turned out to be smaller than the data suggested; sometimes a competitor's page is simply better and the report says what it does that ours does not. A page is never rewritten just because a month has passed.
Find out which query your first page would be written for
Send the address, and share Search Console if you can. The free check lists the searches that already show your site at positions 5 to 20 and names the one the first page would answer, within one working day.